McGregor Launches Proper No. Twelve Irish Whiskey
Business, Sports

McGregor Launches Proper No. Twelve Irish Whiskey

For years, McGregor developed the brand under the project name “Notorious” through which came the foundation of what was to eventually become Proper No. Twelve. It became a longer and more complicated project than originally expected, so McGregor turned to the world’s oldest whiskey distillery, located in Ireland, with a proven history of quality whiskey making. He met David Elder, esteemed master distiller, previously of Guinness, and together they took painstaking measures to bring the whiskey to fruition. “We created close to one hundred blends and ultimately selected what we knew was the one and only proper whiskey blend.  We took the time to develop an incredible whiskey and I’m excited to share it with the world,” said McGregor.

Proper No. Twelve’s global launch expression is a blend of the finest golden grain and single malt.  It is produced in an area known for its rich soil and pure spring water. Proper No. Twelve is complex and sophisticated yet smooth and approachable with hints of vanilla, honey and toasted wood.

“I come from a place called Crumlin, in Dublin 12. It’s a place dear to my heart. It’s where I learned how to fight; it made me who I am today. It’s a place I’m still very much a part of every single day of my life. So, that’s where the name came from. It’s proper Irish whiskey and twelve is my hometown,” said McGregor. “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all,” he continued.

It is important to McGregor to give back in a meaningful way. First responders exemplify his core values and those of Proper No. Twelve – commitment, loyalty and community – a “ONE FOR ALL” mentality. “First responders all over the world are the unsung heroes who act with courage and answer the call of duty every day for people in need,” McGregor commented. “I have great respect for these men and women.” The company has committed to donate $5 for every case sold to local first responder organizations/charities, up to $1 million annually. The organizations/charities will be identified for each state and country around the world and donations will go directly to specific states and countries where sales take place.

Proximo has been named the global distribution partner for Proper No. Twelve, which will be available in McGregor’s homeland of Ireland and the United States this month. Proper No. Twelve is 80 proof. Visit ProperWhiskey.com to learn more and follow @ProperWhiskey.

About Conor McGregor:

Conor McGregor is a Mixed Martial Arts World Champion, family man, philanthropist and entrepreneur who now can add Founder and Chairman to his name with the launch of Proper No. Twelve Irish Whiskey, owned by his company Eire Born Spirits.

McGregor has catapulted into stardom not only as a Mixed Martial Arts World Champion, but as a cultural phenomenon recognized for his outspoken personality and incredible work ethic. He is among the biggest pay-per-view draws in MMA history, having headlined four out-of-the six highest ever-selling Mixed Martial Arts, UFC pay-per-view events. His boxing match with Floyd Mayweather drew 4.3 million pay-per-view buys in North America, the second most buys in combat sports history.

McGregor’s strong work ethic and dedication to MMA have allowed him to achieve his tremendous success. In the last five years, McGregor has gone from a plumber receiving social welfare to becoming one of the highest paid athletes in the world.

September 21, 2018

About Author

Staff Writer


Leave a Reply

Words of Wisdom

 

“I’ve missed more than 9,000 shots in my career, I’ve lost almost 300 games. 26 times I’ve been trusted to take the game-winning shot and I missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

— Michael Jordan

 

 

“If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough.”

Oprah Winfrey

 

“Remember no one can make you feel inferior in life without your consent.”

— Eleanor Roosevelt

 

“I am not a product of my circumstances. I am a product of my decisions.”

— Stephen Covey

 

“We can’t help everyone, but everyone can help someone.”

— Ronald Reagan

 

 

 

ABOUT

Champion City News is a weekly online newspaper published to cover news in the City of Springfield and throughout Clark County, Ohio. Champion City News is committed to providing informative and unbiased coverage of local companies and nonprofits, government and politics, schools, sports and entertainment. The publication seeks to promote the region by recognizing organizational growth and performance as well as stories of individual perseverance and success.